News & Updates
January 22, 2018
Just Gonna Send It
Deep in the Canadian forest, where the glistening snow blankets the wide open country side, and rolling foothills grow into majestic mountain tops, lives a brash denim clad warrior on a snowmobile steed known in action sports folklore as Larry Enticer. Okay, in all reality for those of you who don’t know him, Larry is a self-made, mullet wearing, Canadian satirical character, who rides a 1970’s era snowmobile off some outrageous jumps. That being said, Larry’s brand of humor isn’t necessarily for everyone, but he presents a point we could all benefit from.
The trademark of the self-proclaimed “Denim Danger” brand is Larry’s catchphrase “Just gonna send it”, which he confidently proclaims prior to freeing his flowing mullet locks when he launches his snow ship through the air. If things aren’t perfect, that’s okay too, because he let’s you know he’s “Still gonna send it”. And when he crashes or fails, he gets up, brushes himself off, and once he knows he’s good to go, he starts his sled back up, declares “Round two”, and sends it again.
We all need a little more “Send it” in our lives. Whether it’s trying something for the first time, pursuing something that scares you, a lifestyle change, a career change, or any other challenge in your life, stop putting it off while you wait for everything to be perfect, and just send it. Even when you think there’s a high probability of failure, still send it. And when you fall, get up, dust off, and go for round two. So whatever excuses you have for holding your greatness back, confront them with a little swag and a jean jacket, tie back your mullet, and just send it.